BlissClub Series B funding of ₹160 crore (~$16.8 million) has been confirmed, as publicly reported on 2026-08-08. BlissClub, the Bengaluru-based D2C athleisure brand, closed the round led by Singularity AMC — an India-focused alternative asset manager that backs high-growth businesses across sectors. Existing investors Elevation Capital and Eight Roads Ventures also participated, doubling down on their positions.
Quick Highlights
- Founder: Minu Margeret
- Lead Investor: Singularity AMC
- Participating Investors: Elevation Capital, Eight Roads Ventures, Minu Margeret (personal capital), Vidit Aatrey — co-founder & CEO of Meesho (personal capital)
- Investor Background: Singularity AMC is an India-focused alternative asset manager; Elevation Capital and Eight Roads Ventures are returning institutional investors who increased their commitments in this round
- Headquarters: Bengaluru, Karnataka, India
- Announcement Date: 7 August 2026
Funding Breakdown
Use of Funds
As publicly reported, BlissClub will deploy the fresh capital across four strategic areas: expanding into new product categories, scaling its offline retail footprint, strengthening in-house product development capabilities, and hiring talent to support its next phase of growth. The company also plans to invest in technology for its direct-to-consumer operations.
Funding Timeline
BlissClub’s funding journey began with a $2.25 million seed round, followed by a $15 million Series A in May 2022 co-led by Eight Roads Ventures and Elevation Capital. In May 2025, the company raised a further ₹33 crore in a round led by Elevation Capital, with Eight Roads Ventures also participating — funds earmarked for working capital, capital expenditure, and general corporate purposes. The current ₹160 crore Series B marks the company’s largest single raise to date, bringing total capital raised to over $40.95 million as publicly reported.
Expansion Plans
BlissClub currently operates more than 40 stores across India, with offline sales contributing approximately 15% of total revenue — spanning cities including Bengaluru, Delhi, Mumbai, Hyderabad, and Pune. The company intends to go deeper in cities where it already operates before broadening further geographically. On the product front, BlissClub entered menswear in 2026 and is preparing to launch denim, which founder Minu Margeret has described as one of the brand’s biggest bets following more than three years of development. The company also plans to strengthen its talent base as it scales operations across both online and offline channels.
Significance
This BlissClub Series B round stands out for a rare show of founder conviction: Minu Margeret committed significant personal capital alongside institutional backers — an unusual signal of confidence in the brand’s trajectory. The round arrives at a financially credible moment: as publicly reported, BlissClub’s operating revenue rose 51% to ₹131.5 crore in FY25, while losses narrowed by approximately 55% to ₹20 crore over the same period — a combination that most D2C apparel brands cannot claim at this stage. India’s athleisure market is seeing heightened competition from both digital-first entrants and established apparel companies, making BlissClub’s move to cement an omnichannel presence — through deeper offline penetration and the entry into menswear and denim — a strategically timely deployment of capital. The step-up in round size also signals that institutional investors remain willing to back consumer brands that demonstrate clear demand, product differentiation, and a credible path toward breakeven.
These details have been verified against multiple publicly available reports as of 2026-08-08.
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Disclaimer: This report is compiled from publicly available sources and is for informational purposes only; funding figures are as publicly reported and may be subject to change.
