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HomeLaw FirmsDeal MeterPeeko Series A Fundraise: Universal Legal and JSA Advise on ₹67.4 Crore...

Peeko Series A Fundraise: Universal Legal and JSA Advise on ₹67.4 Crore Round

The Peeko Series A fundraise has closed at ₹67.4 crore, with Universal Legal and JSA Advocates & Solicitors providing legal counsel to the respective parties. Haapki Moms Private Limited, operating as Peeko, raised the round led by Chiratae Ventures, with participation from existing investor Stellaris Venture Partners and angel investors.

Introduction

Haapki Moms Private Limited, doing business as Peeko, has raised ₹67.4 crore in a Series A fundraise led by Chiratae Ventures, with participation from existing investor Stellaris Venture Partners and angel investors. Founded in 2025, Peeko operates a vertical quick-commerce platform focused on baby and children’s products, with deliveries promised in under 60 minutes. The company was registered as Haapki Moms Private Limited in Bengaluru in May 2025.

Its assortment includes apparel and accessories, toys and learning products, baby gear, and consumables, and the platform also offers try-and-buy and instant-return options. The company will deploy the funds to expand to new cities.

Deal Value

Peeko has raised ₹67.4 crore — equivalent to more than $7 million — in a Series A funding round led by Chiratae Ventures. The latest investment follows Peeko’s $3.2 million funding round in August 2025, which was led by Stellaris Venture Partners.

Legal Teams Involved

Two law firms advised separate parties on this transaction. For a broader view of deal activity in the Indian legal market, see the Deal Meter.

Universal Legal — Advised Peeko and Its Founders

Universal Legal advised Peeko and its founders on the fundraise, providing end-to-end legal support including structuring, drafting and negotiation of the transaction documents, and closing assistance.

The transaction was led by Neha Sehgal (Partner), with support from Ruchita Krishnan (Senior Associate) and Noopur T. (Associate).

  • Neha SehgalPartner
  • Ruchita KrishnanSenior Associate
  • Noopur T.Associate

JSA Advocates & Solicitors — Advised Chiratae Ventures and Stellaris Venture Partners

JSA Advocates & Solicitors advised both Chiratae Ventures and Stellaris Venture Partners on their investment in Peeko.

The transaction was led by Rashi Saraf (Partner), with support from Riya Gupta (Principal Associate), and Associates Yash Borana and Nehal Kharyal.

  • Rashi SarafPartner
  • Riya GuptaPrincipal Associate
  • Yash BoranaAssociate
  • Nehal KharyalAssociate

Significance and Impact

Peeko is among a growing group of specialist quick-commerce companies focusing on individual retail categories as rapid-delivery services expand beyond groceries and everyday essentials. The Series A marks a significant step up from the company’s seed stage, consolidating Stellaris Venture Partners’ continued confidence while bringing in a new institutional lead in Chiratae Ventures.

The startup currently operates three dark stores in Bengaluru, covering around 55% of the city, and plans to increase that network to six dark stores by the end of 2026 before entering additional cities. The company also plans to invest in technology to develop a broader “parenting partner” offering alongside its core commerce business.

From a legal-market perspective, the deal demonstrates continued appetite among top-tier Indian law firms for venture-stage mandates in the consumer-tech and quick-commerce space. Universal Legal’s dual mandate covering both the company and its founders, alongside JSA’s consolidated investor-side brief, reflects the efficient deal structuring common in growth-stage fundraises.

The ₹67.4 crore Series A round positions Peeko for its next growth phase, backed by credible institutional investors and advised by two established Indian law firms. With Universal Legal steering the company-side mandate and JSA Advocates & Solicitors representing the investor consortium, the transaction reflects rigorous legal architecture on both sides of the table. Further details on deal terms and valuation were not disclosed.

 

Disclaimer: This article is for informational purposes only and does not constitute legal advice. It is based on the details provided and publicly available sources.