The Aminu acquisition marks a major milestone for India’s premium beauty sector: Nykaa (FSN E-Commerce Ventures) has approved the purchase of a 51% stake in Mumbai-based D2C skincare brand Aminu Wellness Private Limited for a cash consideration of up to ₹32 crore, as publicly reported on 2026-08-04. The deal brings a profitable, bootstrapped skincare label into Nykaa’s expanding portfolio of owned beauty brands. Founders Prachi Bhandari and Aman Mohunta will continue to lead the business following the transaction’s close.
Quick Highlights
- Acquirer: Nykaa (FSN E-Commerce Ventures)
- Target: Aminu Wellness Private Limited
- Deal Value: Up to ₹32 crore (cash consideration) for a 51% stake
- Founders: Prachi Bhandari and Aman Mohunta
- Headquarters: Mumbai, Maharashtra
- Announcement Date: 4 August 2026
Deal Breakdown
Deal Rationale
Nykaa cited Aminu’s positioning, research and development capabilities, and omnichannel presence as key reasons for the acquisition, as publicly reported. The brand operates across its own website, marketplaces including Amazon, Clinikally, and Zepto, and a network of around 180 salons across India. Nykaa noted that Aminu’s products carry a higher price point than several existing brands in its portfolio, helping fill a gap in the premium skincare segment. The bootstrapped brand reported revenue of ₹19.44 crore in FY26, reflecting approximately 50% year-on-year growth from around ₹13 crore in FY25, and Nykaa confirmed the business was profitable at the time of the deal. Aminu also supplies professional skincare products and treatments to businesses including Bodycraft, Jean Claude Biguine, Truefitt & Hill, and Kaya Clinic, and has trained thousands of therapists and beauty professionals.
Deal Structure
Nykaa’s board approved a cash consideration of up to ₹32 crore for a 51% stake in Aminu on a fully diluted basis. According to exchange filings, the transaction is expected to close by 15 September 2026, subject to customary regulatory approvals. Nykaa has also stated its intention to acquire the remaining 49% stake over the next few years under terms agreed with Aminu’s owners.
Expansion Plans
Post-acquisition, Nykaa will support Aminu’s expansion and scaling efforts by leveraging its retail network, digital platform, and operational expertise, as publicly reported. Aminu is expected to gain greater access to Nykaa’s extensive distribution infrastructure, spanning both online and offline channels. At a broader level, Nykaa has outlined expansion opportunities in categories including premium fragrances, derma-led skincare, mid-premium nutraceuticals, and professional makeup products as key growth areas for the House of Brands going forward.
Significance
The Aminu acquisition deepens Nykaa’s push into the premium skincare segment at a time when spending in India’s beauty and personal care market continues to be concentrated in higher-priced categories. By bringing in a profitable, bootstrapped brand with over 30 proprietary formulations and ingredients sourced from more than 10 countries, Nykaa strengthens its in-house scientific skincare capabilities alongside existing House of Nykaa labels such as Kay Beauty and Dot & Key. For Aminu — which achieved 8x revenue growth over three years without external funding — joining Nykaa’s platform offers a path to significantly wider consumer reach through both digital and physical retail. The deal signals that India’s leading beauty platforms are increasingly willing to acquire high-quality D2C brands early, before they seek independent funding rounds.
These details have been verified against multiple publicly available reports as of 2026-08-04.
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Disclaimer: This report is compiled from publicly available sources and is for informational purposes only; funding figures are as publicly reported and may be subject to change.



