Triumvir Law and Khaitan & Co have advised on the Nuyug pre-seed fundraise, in which Nuyug Retail Private Limited raised ₹2.5 crore from a round led by AJVC Fund with participation from angel investors. The transaction, reported on 27 August 2025, sees India’s mass-premium jewellery segment attract structured early-stage institutional capital.
Introduction
Nuyug Retail Private Limited raised ₹2.5 crore from a pre-seed fundraise led by AJVC Fund, with participation from angel investors. Founded in 2024 by Ankur Dua and Manali Thareja, Nuyug is a mass-premium jewellery brand that bridges the gap between imitation and fine jewellery, offering skin-safe, gold-toned pieces designed for weddings, festivals, and social occasions.
Triumvir Law advised Nuyug and its founders on the fundraise, covering the structuring of the round, the review and negotiation of the share subscription agreement, shareholders’ agreement and employment agreements, execution and closing, and related secretarial compliances. Khaitan & Co advised lead investor AJVC Fund on the fundraise.
Deal Value
Nuyug Retail Private Limited raised ₹2.5 crore in the pre-seed fundraise led by AJVC Fund, with participation from angel investors.
Legal Teams Involved
Triumvir Law — Advised Nuyug Retail Private Limited and its founders
The transaction team at Triumvir Law consisted of:
- Anubhab Sarkar — Managing Partner
- Ragini Chakraborty — Senior Associate
- Arjun Krishnan — Associate
Khaitan & Co — Advised AJVC Fund (Lead Investor)
Khaitan & Co advised lead investor AJVC Fund on this fundraise. Further details regarding the Khaitan & Co team composition were not disclosed.
Significance and Impact
In just eight months, Nuyug claims to have crossed ₹1 crore in annual revenue run rate, launched over 400 products across multiple festive and social use-cases, and scaled across its own D2C website and leading marketplaces including Myntra, Nykaa Fashion, and Amazon. This traction lends the pre-seed round a clear commercial context and underlines investor confidence in the brand’s early momentum.
The proceeds will be allocated towards expanding Nuyug’s channel presence across online and offline formats, broadening the product catalogue to serve diverse cultural and regional tastes, and investing in R&D and design innovation to elevate material quality and longevity. The deployment roadmap signals a phased, multi-vertical growth strategy rather than a single-use capital infusion.
From a legal standpoint, the transaction is notable for the breadth of advisory scope handled by Triumvir Law — spanning deal structuring, transactional documentation, and secretarial compliance under a single mandate. The engagement reflects a growing trend of boutique transactional firms securing full-scope mandates on early-stage startup fundraises alongside larger full-service firms such as Khaitan & Co.
For a broader view of law firm deal activity in India, see the Deal Meter.
The Nuyug pre-seed fundraise marks a straightforward but well-structured early-stage transaction in India’s consumer D2C space, with both investor and founder-side legal counsel formally engaged. Founded in August 2024 by Ankur Dua and Manali Thareja, Nuyug positions itself as a mass-premium jewellery brand bridging the gap between imitation and fine jewellery, offering skin-safe, gold-toned pieces for weddings, festivals, and social occasions. The dual-counsel structure — Triumvir Law for the company and founders, and Khaitan & Co for the lead investor — reflects standard market practice for institutionally backed startup rounds in India.
Disclaimer: This article is for informational purposes only and does not constitute legal advice. It is based on the details provided and publicly available sources.
