Trilegal has acted as legal counsel to Times Internet Limited (TIL) and Times Internet (UK) in connection with the strategic investment by Sporta Technologies Pvt Ltd., the company behind Dream11, into the Cricbuzz and Willow businesses owned and controlled by TIL.

This transaction strengthens Dream11’s presence in cricket-focused digital media and streaming, adding to its robust fantasy sports ecosystem.

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Deal Overview

Parties Involved

• Investor: Sporta Technologies Pvt Ltd., best known as the parent of Dream11, India’s largest fantasy sports platform.

• Sellers: Times Internet Limited and its UK affiliate, which own and operate Cricbuzz and Willow.

• Investee Platforms:

  • Cricbuzz: India’s top cricket scores and news platform with over 185 million monthly users.

  • Willow: Leading cricket broadcasting and live streaming platform in the US, Middle East and Southeast Asia.

• Legal Advisor to Sellers: Trilegal acted as sole legal advisor to Times Internet on this transaction.

Trilegal Deal Team

The Trilegal team advising Times Internet was multi-disciplinary and included experts across corporate, IP, employment, TMT, and competition law.

Corporate Team

• Nikhil Sachdeva — Partner (Lead)

• Mayank Malhotra — Counsel

• Sindhujaa Nayak — Senior Associate

• Sidharth Pattnaik — Associate

Intellectual Property Team

• Kirti Balasubramanian — Partner (Lead)

• Rimjhim Mishra — Associate

Labour and Employment Team

• Apeksha Mattoo — Partner (Lead)

• Rina Goyal — Counsel

Technology, Media & Telecommunications (TMT) Team

• Jyotsna Jayaram — Partner (Lead)

• Prabal De — Senior Associate

• Karthik Rai — Associate

Competition Team

• Rudresh Singh — Partner (Lead)

• Divye Sharma — Counsel

• Rishitosh K. Akshaya — Associate

Trilegal’s team supported Times Internet on all aspects including investment structuring, due diligence, IP licensing, regulatory compliance, employee transfers and competition law filings.

Key Transaction Highlights

• The deal marks Dream11’s move beyond fantasy gaming into cricket-focused digital content and streaming.

• Cricbuzz’s massive user base will complement Dream11’s fan community, opening new engagement and monetisation channels.

• Willow expands Dream11’s reach into international cricket broadcasting rights and streaming distribution.

Strategic Significance

This investment strengthens Sporta Technologies’ vision to build a comprehensive cricket fan ecosystem spanning fantasy sports, live scores, editorial content and streaming.

For Times Internet, the transaction unlocks strategic value for its cricket-focused digital media assets while aligning with its broader content and digital portfolio strategy.

Why It Matters

The deal reflects growing convergence between sports fantasy platforms, live content and digital media assets. As India’s sports tech and fan engagement market matures, players like Dream11 are diversifying into media to capture more of the value chain.

The strategic partnership between Dream11 and Times Internet’s Cricbuzz and Willow businesses highlights how India’s sports media ecosystem is integrating digital content, live streaming and fan engagement under unified platforms.

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Disclaimer

This article is for informational purposes only and does not constitute legal or financial advice. Readers should consult professionals before making decisions.