AZB & Partners acted as legal counsel to Straive (formerly SPi Global) in its acquisition of SG Analytics (SGA), a key player in AI-powered research and contextual analytics.
This acquisition marks a pivotal move in Straive’s growth strategy as it sharpens its focus on building an integrated global platform for data, analytics, and digital solutions.
Founded in 2007, SG Analytics is headquartered in Pune and operates across New York and London. The company specializes in AI-led insights, data-driven research, and business intelligence services, with strong sectoral depth across Financial & Information Services and Technology & Media. SGA is recognized for its ability to translate complex data into actionable strategies using proprietary tools, platforms, and deep domain expertise.
Straive, backed by Baring Private Equity Asia (now part of EQT), is a global content and data solutions leader serving clients in EdTech, Research, Financial Services, and Life Sciences. The acquisition of SGA complements Straive’s broader vision of offering comprehensive AI/ML operationalization solutions that help global enterprises drive efficiency, innovation, and competitive advantage.
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AZB & Partners Deal Team:
M&A and Transaction Advisory:
Senior Partner Nandish Vyas, Partner Devika Nayak, Senior Associates Anish Patel and Tanay Chopra, Associates Abhishek Gaur, Pragya Dixit, and Vikrant DwivediDue Diligence Team:
Partners Shivanand Nayak, Nishanth Ravindran, Prerak Ved
Senior Associates Shreshth Bhartia, Sneh Choudhary, Sayantani Saha, Riddhi Tulshian, Vayshnavi Ganesh, Associates Harsh Sethi, Devavrat Nimbalkar, Arya Madhani, Nipasha Mahanta, Labdhi Golechha, Vibhuti Kaushik and Articled Clerk Karan Nair
Strategic Significance:
The transaction reflects a broader industry trend of convergence between content, data, and decision intelligence, especially as businesses worldwide accelerate AI integration and data transformation efforts. By adding SGA’s capabilities, Straive not only expands its analytics and insights portfolio but also reinforces its presence in key international markets. This acquisition will likely enhance Straive’s role as a trusted AI transformation partner for Fortune 1000 companies and next-generation digital businesses.
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