Amagi Media Labs Limited, a leading Software-as-a-Service (SaaS) company connecting media companies to their audiences through cloud-native technology, has filed its Draft Red Herring Prospectus (DRHP) for an initial public offering (IPO).

• Fresh issue: Equity shares aggregating up to ₹1,020 crore.

• Offer for sale (OFS): By certain selling shareholders of the company.

The IPO will enable Amagi to raise fresh capital to strengthen its technology offerings, expand operations, and provide partial exits to existing shareholders.

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Parties Involved

• Issuer: Amagi Media Labs Limited

• Selling Shareholders: Not specifically disclosed at the time of DRHP filing

• Book Running Lead Managers (BRLMs):
  Kotak Mahindra Capital Company Limited, Citigroup Global Markets India Private Limited, Goldman Sachs (India) Securities Private Limited, IIFL Capital Services Limited, Avendus Capital Private Limited

• Indian Legal Counsel:

  • Cyril Amarchand Mangaldas (CAM): Advising the issuer

  • Trilegal: Advising the BRLMs

Advisory Teams

Cyril Amarchand Mangaldas (Issuer Legal):

• Capital Markets: Manan Lahoty (Head – Capital Markets), Manshoor Nazki (Partner, Regional Co-Head – Capital Markets – South), Vartika Jain (Partner), Ayushi Tiwari (Senior Associate), Megha Rajesh (Associate), Parameswaran Chidamparam (Associate), Anna Kallivayalil (Associate), Khadri Mohammed (Associate).

• Pre-IPO Transfers: Trayosha Darapuneni (Partner), Yash Chadha (Associate).

• ESOPs, Incentives, and Remuneration: Bharath Reddy (Partner), Dipti Khatri (Principal Associate), Abhishek Gabriel (Associate), Aarav Prasad (Associate).

Trilegal (BRLM Legal):

Vijay Parthasarathi (Partner), Saurav Das (Senior Associate), Harshit Dhandhia (Associate), Sheetal Kumar (Associate), Sanath Rajesh (Associate), Adrija Ghosh (Associate), Anandhakrishnan K. (Associate).

Key Transaction Highlights

• The IPO comprises a mix of a fresh issue of equity shares and an offer for sale, providing growth capital and liquidity to existing investors.

• Amagi is a leader in cloud-native broadcasting and monetization technology, disrupting traditional cable and satellite television models.

• The deal involves multi-practice teams advising on capital markets, ESOPs, pre-IPO restructuring, and remuneration aspects, reflecting the depth of work required for a SaaS sector IPO.

Strategic Significance

• Amagi’s IPO positions it among the few high-growth Indian SaaS companies tapping the public markets.

• The funds from the fresh issue are expected to be used to enhance its technology infrastructure, expand its customer base globally, and further its R&D efforts.

• The participation of top-tier legal and financial advisors reflects the strategic importance of this IPO in India’s technology capital markets landscape.

Why It Matters

• SaaS companies like Amagi represent the future of technology-driven content delivery, making this IPO significant for the media-tech and cloud-based services ecosystem.

• The deal demonstrates investor confidence in high-growth Indian tech companies with a global footprint, and underscores the growing relevance of public markets for capital raising in the SaaS sector.

About Amagi Media Labs Limited

Founded in 2008, Amagi is a SaaS company helping content providers and distributors reach audiences via the cloud. Its technology supports video distribution across smart TVs, smartphones, and digital applications, bypassing traditional cable or set-top box services.

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Disclaimer

This article is for informational purposes only and does not constitute legal or financial advice. Readers should consult professionals before making decisions.